MISSION
Recognized nationally for our award-winning creative and break-through victories, AL Media has taken on some of the highest-profile, against-the-odds challenges in electoral, legislative, and public affairs campaigns… and won.
During my contract at AL Media, I served as an integral part of the creative process for a full range of digital products, including social media videos and display ads. Campaigns included, Lebron James’ More Than a Vote, Jaime Harrison SC Senate Candidate, and numerous other congressional candidates. I collaborated with Creative Directors, editors, and motion graphic artists to design engaging content within the digital framework for numerous campaigns. I worked under extremely tight deadlines to deliver design work at all stages of production.
TEAM
Justine Mooney - Creative Director
Nick Beauregard - Creative Director
John O’Connor - Digital Designer
JAIME HARRISON SC SENATE CAMPAIGN
Harrison's Senate campaign was an exciting account to work on. I had the opportunity to collaborate with Creative Directors, producers, and editors to create both static and video ads for multiple digital platforms. Alongside promoting Harrison's policy, the team focused on highlighting both of his opponent's failures. The look and style of the design of the ads changed for each of the opponents.
YOUTUBE CAMPAIGN AD
For this video ad, I was requested to design style frames to present to the client alongside the script. I worked closely with a Creative Director to design multiple layers of graphics before handing off to the motion graphics artist and editor.
STATIC ADS
ANTI LINDSEY GRAHAM AD
Lindsey Graham was Harrison's opponent and the incumbent for this SC Senate race. I worked with Creative Directors to use his words to script and design multiple social media ads. Unfortunately, some of our desired effects and transitions were lost in translation with the production team, which skewed the end product from our initial boards.
ANTI BILL BLEDSOE AD
This project was not supposed to be pretty. Our team worked together to create an outdated, clunky, and down right ugly look to the static and video ads for Bledsoe. These boards were designed for mobile but they were also adjusted for a 16x9 format.
MORE THAN A VOTE
Details coming soon...
STACY ABRAMS FAIR FIGHT
Details coming soon...
WHAT MATTERS YOUTUBE
For this video ad, I was requested to design style frames to present to the client alongside the script. I worked closely with a Creative Director to design multiple layers of graphics before handing off to the motion graphics artist and editor.
MISCELANEOUS ADS
Details coming soon...
STATIC ADS
Details coming soon...
