For this project, I presented two rounds of logo options and then a final logo to the client. My process starts with a sketchbook, where I jot down as many ideas as I have time for. I then worked in Adobe Illustrator to design six digital roughs from those initial sketches. From there, I worked closely with the client to refine those six down to three. Those three logos were presented with color options and examples of the logos in use. The client was super pleased with all three options but opted for a heart pulse - A symbol paired with the full name.